Cono Chips Packaging Uplift


CREATED: may 2019
Agency: j. walter thompson, design unit
Client: egypt foods







Cono is a chips pack loved by both children and adults for its crunchy rigged texture and wide variety of flavours.


Cheese,
Spicy Ketchup,
Jalapeño Cheese,
Tomato,
Pizza


The client wanted to redesign the packaging design in order to uplift the overall image to target a slightly older audience in a higher class bracket and to add two more types of products to make the following three:






The logo was revamped to a curvier, more comic feel.


The typography was switched to a curvier style while still keeping contrast between white and some primary colors. The grunge texture was removed. The overall symmtery and layout of the typography and holding device was optimized to become more appealing.




Old Logo

Uplifted Logo



The Packaging Design


Cones in Cheese Flavour


before and after uplift




New Products