Chiclets Tiny Size Packaging

Created: January 2019
Client: Mondelez Egypt
Agency: j. walter Thompson cairo, design unit
Status: not launched



Chiclets wanted to relaunch their iconic Tiny Size sachet after it has been discontinued for years. Being such an iconic staple candy for most childhoods, Tiny Size had to have an epic reintroduction.


The challenge in this particular brief was to maintain the legacy of Tiny Size while also revamping it to make it more appealing to today’s market as most of the kids that could potentially buy this product are too young to know what Tiny Size is. The solution was to maintain some elements from the old iconic packaging and infuse it with a bolder and younger look and feel to match the already-revamped Chiclets packaging.





A bolder, rounder, softer, and younger logo!





Old Logo




New Logo




Just how tiny is Tiny Size?





Thanks for watching!